There are four main areas in which a person can be analysed and put into the area that represent their personality the most. These are:
By looking at the different categories of consumers within the total population it allows companies to create a specific programme to target their audience. They can research the BARB website to find out how many people already watch their channel and then compare this to the social grade system to further appeal this to their audience. An example of this is that 'The Secret Millionaire' will be likely to appeal to care givers as they want to look after others.
When producing programmes or any other type of media product companies keep these titles in mind to ensure they are able to create a programme that appeals to their steady target audience.
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