Intended audience factors

When deciding how to target an audience, there are various different factors that need to be considered.  In order to have a successful music video, it needs to appeal to the right audience.  After discussing our music video we decided our audience was younger ranging from young teenagers to young adults. (15-25)    

       This therefore shows you cant broadcast your music video as not everyone will have the same music taste, some people will prefer certain genres and musical taste will often change with age.  This shows how some music video need to be adapted to a specific segment in the market, also known as a niche market.  The factors affecting the type of audience you pick are

• the social grade scale system                                     
• social economic values
• demographics
• physcographics
• Maslow's Hierarchy of needs

All of these issues need to be considered in order for us to choose the correct audience for our music video, in order for our production to be a success.