Tuesday, October 18, 2011

Chosen research methods

After looking at the advantages and disadvantages of each research option that we considered for our music video, we decided that a questionnaire, focus group and quota sampling were most suitable.  This is because it allows us to get an in dept insight into various aspect our intended audience like or think need improving within our music video.  We feel choosing these methods will give us the overall best result whilst being a better representation of the market when it is spread across three separate research methods.

    
We have predicted that we are likely to have more positive results from our questionnaire, rather than our focus group and quota sampling.  This is due to our focus group and quota sampling being more in dept and time consuming than a questionnaire which can be filled out quickly. 

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