'Hierachy Of Needs'

Abraham Maslow is an American psychologist who created the 'Hierachy Of Needs'. He believes we all have different 'layers' of needs and we need to satisfy one before we can move onto the next stage as everyone starts at the bottom. Maslow argues many people stop at certain levels and only a few reach 'self-actualisation.' By being on the first stage - physiological needs, this is having your basic needs. This includes food and shelter. The second stage is safety needs, this is financial safety and being comfortable with money. Third is social needs, which is having a sense of belonging within a community. Fourthly is esteem needs, this is having self-esteem. The last stage is self-actualisation which basically means you have everything you've ever wanted.  
A lot of people have disagreed with this theory as someone may have self-esteem but not have safety needs. This is a huge downfall in Maslow's creation.
Most music videos aim to give people self-esteem which is fourth on Maslow's Hierarchy Of Needs. I believe that our music video will give our audience self-esteem as well but may not have achieved certain stages before this one as our audience may still be relying on their parents/careers.