Audience feedback

After we had finished our music video we wanted audience feedback to see how we could improve if we had to do our project again.  Therefore, we decided to show two small groups of people within our target audience our video and gauge their reactions.  Our target audience is predominately females, within the age group of 17-25.   By doing this, we can use any constructive criticism to help us make any improvements and help us evaluate our video overall in blog posts we need to complete in the future.  By making these necessarily improvements, we can then target a wider audience.


Our questions were:
- After watching our music video, do you feel it fits into the pop genre and if not why?
- Do you feel that our narrative suited the genre of our music video?
- Do you think the actions on screen related to the lyrics?
- Do you feel we used appropriate costumes in relation to our song?
- Do you feel we could improve our music video? 
- Overall, how would you rate our music video out of 10 and reasons why?

Therefore, in order to get audience feedback we used a selection of students who were available at the time of filming audience feedback.  This was good, as we had some media students and some who weren't all within the same age group, however due to this we were unable to collect a representative sample of our target market as they may all have different opinions.  The questions we asked were relevant to our music video, and we attempting to engage the audience by a group environment as this encouraged everyone to speak more and be more open. 

  They all understood the aims of our video, and overall they enjoyed it with their only criticism being that we could improve the ending.  After hearing this, we quickly re-shot people holding up the words 'ever' on a sheet of paper in order to break up the ending and make it more interesting.  Therefore, after this they liked the video more, and found it cheerful to watch, they also liked how we cut scenes so we didn't use a long take even though this was difficult to do with some areas of the song.  The only other criticism was that there could have been more exciting and well known locations however they understood that due to the lyrics this was difficult to achieve.  Our audience feedback group also though that we could have benefited from more characters, which we would take into consideration next time we needed to film.  If we had to do our video again, we would take on board the constructive criticism that our audience feedback provided, and make the adjustments necessarily in order to improve our music video.