Evaluation 3 - What have you learnt from your audience feedback?

Here, we have used word clouds in quirky shapes in the style of Kate Nash to represent what each person on audience feedback has said. 
The average score for our music video: 8/10.                                                                        

                                                 

Firstly, we viewed the comments made from a student, aged 17 - Rebecca. 

               ''it fits into the pop genre very well because of the bright colours and images shown''

This quote shows how we achieved our aim of making our music video a realistic production, as it fits into the pop genre which was one of our main aims from what we wanted to achieve from our music video.  By using bright colours and interesting images, this makes our music video fit into the style of Kate Nash and other similar artists.  (Lily Allen, Natalia Kills) as this creates a quirky, original style to our music video.  This quote shows how our target market like these new changes. 

       Rebecca also said how the narrative fitted well with the music video and the lyrics.  This exploits one major success of our music video, which is time management.  By relating the narrative to the lyrics without even half a second time difference makes our music video look professional. 

       However, Rebecca said even though the costumes linked well with the lyrics, and changed regularly we could have done even more costume changes to make the video more interesting.  The reason we didn't do this, was in case it stopped our music video from flowing properly.  Here is the word cloud with the words Rebecca used most commonly in audience feedback.

 Our next audience feedback is from Ellie, a student aged 17. 

                               

  '' Your music video is very Kate Nashy ''

This quote shows how our music video fits into the genre with quirky costumes in our music video suited to the artists personality and style therefore displaying this well will help boost promotions of our magazine advert and digi-pack. 

       Also, Ellie described our narrative fitting in well with the story and lyrics being said at that particular time, although she felt the costumes fitted into the genre well, she felt they could have been more exciting. 

      We will consider this when making future music video's, as creating very different costumes will attract a wider audience and build a unique point of sales for our products and music video.  Therefore we have taken this on as constructive criticism, showing how worthwhile audience feedback is.  Here is a word cloud of all the words Ellie used most often when describing our music video.

Our next audience feedback is from 18 year old Sophie.

'' 8/10 it was very appealing to the eye ''

This quote shows how the brightly coloured outfit, and colour editing used has proved to be effective and our target audience like the changes we have made to our music video.  Sophie then went on to say how our music video was very 'poppy' suggesting it fitted well within our genre.  We also feel it was appealing to the eye due to some settings used, for example the scene where Alex is blowing bubbles with ducks in the background.  This is a playful, unique setting and creating an appealing atmosphere to the eye.  Here is the word cloud of the words Sophie used most often.

Our last audience feedback was from 18 year old Alex.  We wanted to get both a male and female perspective, and with Alex giving us the lowest score of 7/10 which suggests our music video is more favourable to women of the same target market.

'' there could have been more than 1 character throughout the music video ''

Due to the nature of the lyrics being focused on one girl, Mariella, we felt this wasn't necessary.  However, after taking on this constructive criticism on board we decided to think of how we could have embedded more characters within our music video in order to keep it more interesting for our audience.  We have taken this on board and will consider it if we produce any other music videos.  Alex also mentioned how he liked the narrative as he felt it was easy to follow due to the correlation to the lyrics, this is ideal as our aim was not to over complicate our music video.  Alex also mentioned our bold use of actions, and how our whole music video was easy to follow.  Therefore, we feel we have succeeded appealing to both male and female members of our target market.

Overall, we feel our audience feedback has been benefical to our music video and will help us if we make future productions.

Our target audience was mainly teenage girls around the age of 13-19. The target audience could relate to Kate Nash and find her an inspiration. We decided that a focus group would be the best way of getting detailed feedback from our target audience. From making a Facebook page - comments, shares and likes, a Twitter page – retweets and likes, and uploading the video to YouTube – comments, likes/dislikes and views, this all helped us see who liked, disliked, shared and commented on our video.   

What our focus group said that worked well:

     1. Colours – they were bold and happy which suited the mood of the song.

     2. Camera angles – there is a lot of different type of angles and shots throughout the video.

     3. Idea – it was original.

     4. Mise en scene – the outfits fits the theme of the song in the correct places.

     5. Lighting – the lighting throughout the video looked really natural.

     6. Cuts – they were smooth and hardly noticeable.

What our focus group said that could have been improved:

           1. Narrative – it could have had a better story line throughout.

           2. Lip syncing – the miming could be slightly more in sync with the song but it is very close.
           3. Editing – it was a bit jumpy near the end and slow at the beginning.

           4. Quality – a better camera would have made a difference.

           5. Actors – more characters could have been introduced within the video. 


        From putting our video onto Facebook, Twitter and YouTube. This is the response we got from      YouTube after just 1 day of the video being live.

    This is the response we got from our friends on Facebook, after just a few hours of the video being posted.