mood board.

This is a mood board we decided to create after looking at different elements of our music video we decided these images inspired us the most.  These were images we felt had some relation to our film, and we wanted these images to represent what our finished product would include.  For example, fun, colourful, with the dreams representing our artists personality.  This mood board is what we want to create out of our film, incorporating features of this into our film in order to make it more interesting overall and attempting to make this appeal to a wider demographic of people apart from our selected target audience.

Initial ideas

This is an A3 mind map we created at the beginning of our media production to show possible areas which we could develop throughout our production.  We printed the lyrics and had this down the left hand side so we could use our time efficiently and relate the lyrics to our ideas, this is shown with the lyrics being in colour and ideas underneath.  Due to this being initial ideas, they were quickly analysed and developed to see whether they would be suitable for our film, therefore, there have been some changes since we created this mind map.

Codes and conventions of the genre

Codes and conventions are set rules but they can be slowly changed. They allow the audience to become familiar with a genre and when they see something they will associate that particular thing whether this is an object or style to that genre. It also ensures that the theme works well and fits into its genre. Usually in music videos the band or singer is the main actor/actress as well as singer within the story line of the video, the song we have chosen is an indie/pop genre and therefore we will incorporate this aspect within our blog.  We will also include bright lighting so it fits in with the artists style as Kate Nash is well known for using bright lighting and colours within her videos, this creates childlike imagery demonstrated by the bold, primary colours which are red, blue, yellow.  We will also use: purple, green, orange and black if possible.

                In other genres, the conventions of what will be expected in a music video changes.  In rock/indie music video, the band are likely to have a concert scene showing elements of performance. This usually happens during the chorus.
                In the majority of music videos, the artist is the main focus with lots of close ups on the artist itself as this is the main selling point for the album as the artists fans will immediately recognise the video due to this and therefore it is likely to increase sales.  This is also used to build up the artists image, as the more the video gets watcheed they will get watched by a wider demographic of people.  This could poetionally lead to them being more popular and diversifying into different markets as their brand name and image continues to grow.   Below, are three examples of this from music videos.

These are two images from Olly Murs's video 'heart skips a beat' as you can see from the beginning of the song  it clearly shows the artists name and song title, with an image following shortly after.   This enables the audience to relate the artists name to the image of him, therefore if Olly Murs is on a chat show, he is instantly recongisable to his audience that have watched his music video, increasing his profile as an artist.

Permission

This is the permission letter we decided to write to Kate Nash's production company, this allows us to ask permission if we can use our chosen song Kate Nash - Mariella for our media production.  It will also protect us from any copyright issues if we decide to upload our production to social networking websites such as Facebook, or present it on Youtube in order to gain insightful customer feedback. 

Kate Nash's record label

Kate Nash has been signed to many different labels. Including, 'Fiction','Jam Ireland', 'Moshi Moshi' and 'Universal-Island'. Currently Nash is signed to the New York based label 'The Island Def Jam Motown Ireland Group'. This label was previously known as 'The Island Def Jam Music Group'. It formed in 1999 when 'Universal Music Group' merged two companies together, 'Island Records' and 'Def Jam Records'. In 2011 'Motown Records' was split from the 'Universal Motown Republic Group' and merged with 'the Island Def Jam Music Group'.

Kate Nash has launced her own record label named 'Have 10p Records'. Brigitte Aphrodite was the first artist to realise a debut single on Nash's label.

What is a music video & codes and conventions of a music video

Evaluation of year 12

This is image is from a website called wordle. We entered our year 12 blog URL which gives us the words we have used the most, in size order. The bigger they are the more we used them, showing how they are the most relevant to our finished production. The word thriller is the largest as we were making a thriller opening and looking at all of the codes and conventions within a thriller. The next largest word is film, as we used this considerably over the duration of filming. Other words which are prominant are character and audience, as we described our main characters in a lot of detail and took a long time finding the perfect people to be our characters. The audience was also a big part of our production as we wanted the audience to enjoy and understanding the opening. Other words that are very visible are peoples name or characters from films that were like ours, that we compared our production too.  

Advanced production presentation

http://prezi.com/9au_zz17edys/advanced-production-presentation/